Versions of young designer's vision

PRESS RELEASE FROM

HDK – School of Design and Crafts, University of Gothenburg, Sweden

VERSIONS OF YOUNG DESIGNERS’ VISION

In a time of increasing individual focus a group of young Swedish designers present their vision: collectivity and sharing. The visual communication of the project is inspired by surrealism, football and choirs.  Stockholm Furniture & Light Fair 2012 is the place where it all happens.

The next generation of young designers will give their interpretation of a designers' vision when twentyone students from HDK – School of Design and Crafts, University of Gothenburg, exhibit at the Stockholm Furniture & Light Fair 2012. The mutual theme ”Versions of Vision” is filled with inquiries into the different aspects of collectivity and sharing. A pressing issue in a time of increasing individual focus.

The exhibition will show furniture for common use, the private space at home and for sharing through generations. Amongst other things you will meet a clay sculpture with an interactive light installation, a storage system for the modern wanderer and patterns of our collective unconsciousness.

Open your mind for inspiration from the book ”Plan B4.0 – Mobilizing to Save Civilization” by Lester R Brown and a combination of a floor lamp and a table. Why not explore boundaries between the decorative and functional aspects of a mirror, while you’re at it?

Photos and graphical pieces will also give their take on the theme, exhibited in a publication. Would you like to dive into silence, you can find yourself at home in a one person meeting booth.

- Our aim has been to create a space for communication and interaction, says one of the students, working in the ”space group”.

- The publication is what binds it all together. During the course leading up to the furniture Fair, we have tried out different methods of working collectively and we have investigated the designer’s role. The publication is the result, says one of the students, involved with the ”communication group”. 

The students' exhibition “Versions of Vision” can be found in the HDK stand VHÖ:10, at the Greenhouse of Stockholm Furniture & Light Fair, 7-11 February 2012. The Greenhouse is the part of the fair dedicated to students and independent designers, were you will be sure to find exciting new ideas and a thriving designers scene.

The students represent the international master’s programme Design – individual specialization. At HDK future designers, craftsmen, artists, teachers in visual arts and sloyd gather in the same building as doctoral students and researchers. HDK is more than 160 years old, placed in the city centre of Gothenburg , Sweden, and is a part of University of Gothenburg and Scandinavia’s biggest  Faculty of Fine, Applied and Performing Arts.

FOR MORE INFORMATION AND INTERVIEWS, PLEASE CONTACT:

Salla Johanna Kirjalainen, student,
mail@sallajohanna.com, +46 (0)76 205 3588 (English speaking)
Eva-Lotta Mattsson, student, 
hello@evalottamattsson.com, +46 (0) 733- 34 83 73
Ulf Sjöstrand, course coordinator,
ulf.sjostrand@hdk.gu.se  +46 (0)733- 52 81 66

PRESS PICTURES AND PUBLICATION

A pdf of the publication and high resolution press pictures can be downloaded to your right on this page.

Check out a slide show with pictures of some of the exhibited objects




Kind regards


Jessica Glanzelius                                                                    
Head of Information                                                             
HDK- School of Design and Crafts           
+46 31 786 48 83, +46 708 59 16 62                                               
jessica.glanzelius@hdk.gu.se                                              
www.hdk.gu.se