I am industrial designer educated at HDK, here in Gothenburg, where I got my MFA in 2001. Before being a doctoral student, as I am today, I have amongst other things worked at BRIO, a Swedish toy company and within a national design program with the title: Packaging as value-creator.
These experiences form the bases for where I am today; doctoral student in between design and management at Business and Design Lab. I believe it is interesting to attempt to understand how designers knowledge and practices are used when knowledge from different areas and competences are integrated. And in what ways this has implications for innovation. And I think it is intriguing why it often is so complicated to integrate design competence within organizations.
I presently research these questions within the framework of my thesis project. This is directed towards service innovation and how designers interpret users, customers, and employee’s etc. knowledge in early phases of development.
I teach service design and ‘user driven innovation’ here in Gothenburg and at Karlstad University. I am also associated with Service Research Center in Karlstad.
Service Design- a conceptualisation of an emerging practice
The project intends to study how methods and tools used in the industrial design area can be used to increase the efficiency of user involvement in early phases of service development processes. The project considers methods to be platforms for communication for the actors involved in the development process. Design methods build on a frequent and well thought-out customer interaction and uses different tools of visualization and boundary objects in the communication between the designer and the user. The aim of these studies are two folded, firstly a theoretical reflection regarding the possibility to use industrial design methods within service innovation, second to more specifically adapt the design methods to suit the specific needs of service design. The plan of the project includes participatory observations of user involvement situations, these will be used to describe and reflect on different competencies attitude to the customer/user. The results will be basis for a number of experiments where we further develop and implement design methods in different field experiments where the involved partners’ users and customers are involved. The objective is to develop methods with a high level of user involvement where the user experience is the driving force for new service innovation.
Impact and results:
Improved methods and theoretical reflections regarding the involvement of design in service innovation, and how this involvement increases and make the user involvement more efficient
Implementation of plan and methodology:
The implementation of the plan is a combination of reflection upon existing methods and field experiments where earlier reflections are taken into account for further development and renewed theoretical reflection. A number of service innovation projects where the improved methods are applied and the aim is to develop new innovative services will be conducted.