Child Culture Design MA level

Child Culture Design – a new master specialization focusing on play


Imagine a design specialization where the focus is on the perspective of a child: On children’s play, pedagogy, development, culture, health and above all on the tools of play. On the participation and inlfuence of childen and youth on society. Imagine a design specialization that utilizes the great existing bank of knowledge that has been accumulated in Sweden, in such areas as play, health care, education and communication. In the Fall of 2009 this vision became a reality at HDK- School of Design and Crafts, Universtiy of Gothenburg, with the introduction of the Child Culture Design Programme, CCD, a design programme unlike any other.


Sweden is best in the world when it comes to children.
According to Unicef, the UN organisation for children’s rights, Sweden is the only country in the world meeting all the demands on the Unicef 10-point list. The distinguished child competence that Sweden has is a unique platform for future development. In this development design plays an important role.  Child Culture Design is a design programme that welcomes you, whether your interest is in products, architecture, visual communication, and/or interaction design. 

The central activity in children’s lives is play.
It is specific, creative and all-absorbing. Child Culture Design takes knowledge about play as its starting point, which involves devising an educational training scheme in which we take play seriously.

CCD has no equivalent anywhere else in the world.
By focusing on children’s play along with children’s perspectives and special requirements, we are bringing into being a design specialization that has no equivalent anywhere else in the world. Related programmes to be found internationally focus without exception on products.



In Child Culture Design you will make use of your practical and theoretical knowledge and skills through the framework of set courses and projects. Such projects will be carried out in cooperation with external partners and range over various fields such as: environments for children, artifacts within these environments, tools of play, interactive objects, outdoor play equipment, children's books and new media.

A main aspect of this programme is to train students to apply and translate cross-disciplinary knowledge and research to design projects. The main language of the programme is English.

After completing the programme you will be qualified to work as a designer specializing in fields such as product desing, interior design and graphic design. You will also have a specialized competence to work with play, child culture and child perspective. The programme also qualifies you to apply for further post-graduate studies.


The development of Child Culture Design is being actualised with support from the KK Foundation. It will be carried out in cooperation with: 

BRIO, Träcentrum in Nässjö, HAGS, Ergonomidesign, Astrid Lindgren’s World, Halmstad University, Kalmar University, Centre for the Studies of Children's Culture at Stockholm University, Ågrenska Foundation, Röhsska Museum.

Text  Johnny Friberg, Head of Programme  johnny [dot] friberg [at] hdk [dot] gu [dot] se


Please read more about and watch the slideshows from our workshops.

SyllabusDownload