Elisabet Fluff Kärrberg
I’m a curious designer with an interest in wicked problems. With a holistic approach to design and a strong ability to dicern details that affects the whole I create solutions by adding design value into sustainable strategies. In my work I’m human-centered and I have long experience in working with sustainability issues. Working in multidiciplinary teams with different projects has given me experience in working as a bridge between different fields of expertise. I'm a workoholic who consider myself as an energetic, colorful and honest person who's constantly searching for new knowledge, meeting platforms and ideas worth spreading.
Konsumdiät
The project was an experimental platform to turn an archive of garments from an old shutdown factory in Germany (‘the Schwanen Archiv’) into an innovative brand where the consumers co-design and produce the value of the brand. The brand is a crowdsourced endeavour were a narrative was developed further from the archive, a historic reminiscent of the 20th century textile industry, into an open source and sustainable brand of the 21st century. The project was done in collaboration with Natalia Wcislo.
GoUrban
GoUrban is a service empowering business women working internationally. It was a branding and corporate identity project in which the core values were built from the characteristics of the personalities behind the brand. The project was done in collaboration with Linnéa Andersson and Louise Ahlgren.
Showroom
Showroom is a wardrobe designed to expose the consumers behavior. While it’s being used this is shown through the shape of the wardrobe. The transparency of the outer case does not allow the user to hide anything, but instead they are reminded of what is kept inside. The shape invites the user to hang their garments all around the wardrobe, since the user is likely to want to create a balance for their own eye. Thereby, sorting of garments is encouraged. All in all, Showroom enables the user the possibility to reflect on their own consumption. Hopefully this will contribute to a more conscious consumer in the future.
Exhibited at Stockholm Furniture Fair 2008
Deconstruction & Morphing
A school project where I deconstructed an old coffee cup and turned it into something else.
Camino
Concept development and styling of magazine cover picture
Client: Camino Magasin
Pistils – bathroom lighting for Zero
My vision was to design a product, which radiates light from the ceiling- and/or wall in public restrooms. In terms of eyesight and aesthetics the light is supposed to create a feeling of wellbeing. I wanted to design a functional armature, which diversifies itself among the range of other similar products.
In my research I have discovered that the kind of lighting that accentuates the human face as natural as possible is a directional light from upper left hand side of the mirror combined with an ambient ceiling light, preferably put in a room with reflective walls. Taken together this will give a variation of light that creates contrasts. These contrasts highlight the skin tones and texture, which is desirable in order to achieve a natural make up.
To diversify the armatures aesthetically from the traditional ones, I chose to give them a decorative feature, which is in contrast to the minimalist tradition where form and function generally has gone hand in hand in this product range. I have let the armatures adopt a sculptural function in the room that I hope will make them memorable.
Client: Zero