Ulrika Lång

This was a project where two courses were combined, Design & marketing and Design, strategy & innovation. We were meant to come up with a fictitious company, build their brand and set a design driven strategy. In the end we were told to create a communication device and establish marketing material to communicate it to the consumer. We came up with a company named Friday and we created a product that was made to work in a difficult environment. This is the result of the project, enjoy!

In the course Design & Society, we were tasked to consider the following senario: The City of tomorrow needs to be adapted. In 2050, the climate has been further affected. The average temperature is predicted to have increased by 3-4 degrees, this means that the water level rises by two feet. 20 percent of Central Gothenburg including Brunnsparken will be flooded at some time in 100 years. We focused on the area around Frihamnen and decided to attack the water instead of escaping it. This is the result of the project, finally is a video of the presentation at Älvrummet.

During the course integrated project, we worked together with PRO Gothenburg. PRO Gothenburg now faces a major challenge - they must meet the growing group of elderly who are not only more but also live longer. A group that also has distinctive needs and make completely different demands than today's retirees. We worked around the problem statement "How can PRO meet tomorrow's pensioners". The project aimed to identify how PRO Gothenburg can create a more attractive offer as an organization, and in a credible way to reach out to current and future retirees. In close cooperation with PRO Gothenburg, we developed an action plan which now forms the basis for further work within the organization.